Activation Lead

2 weeks ago

Anand, Gujarat, India beBeeGrowth Full time ₹ 13,50,000 - ₹ 18,25,000
Activation Lead Role

As a key player in our consumer-facing teams, you will lead the development and execution of innovative activation strategies to drive business growth.

  • Create annual activation plans aligned with brand objectives and oversee campaign execution to measure impact on market presence.
  • Establish clear activation roles for sub-brands to achieve business targets and track their performance.
  • Build and manage databases for future retargeting opportunities, ensuring data quality and relevance.
  • Enhance engagement in regional events like melas and fairs, exploring local festivals such as Chatt Puja and Karva Chauth.
  • Optimize costs through strategic negotiation and efficient models.
  • Identify new touchpoints for customer interaction, sampling, or sales, including wedding planners, cafeterias, or amusement parks.
  • Design and deploy campaigns using emerging technologies like AR/VR/Meta/Gaming, measuring their impact on PR and overall participation.
  • Continuously update databases by tracking activity outcomes and behavioral feedback.
  • Monitor finance trackers and ensure adherence to standard operating procedures.
  • Manage agencies for specialized or regional projects, ensuring timely delivery and budget efficiency.
  • Document best practices in activation and digital activation projects for future reference.

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