Senior Channel Marketing Specialist

1 month ago

Mumbai, Maharashtra, India Vistaprint Full time
Job Title: Senior Channel Marketing Specialist

Job Summary:

We are seeking a highly skilled Senior Channel Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing email marketing strategies that drive customer engagement and support business objectives.

Key Responsibilities:

* Lead the email schedule planning process for ANZS, ensuring alignment with company objectives and priorities.
* Plan and drive both financial and engagement deliverables for the channel, creating and optimizing strategies with the Channel Marketing Manager.
* Own day-to-day campaign management, being the primary point of contact and strategic partner for the ANZS go-to-market and creative teams.
* Be the subject-matter-expert of the channel, being 'go-to person' for questions and information for the channel.
* Conduct quality assurance checks on all email assets to ensure accuracy, functionality, and brand consistency.
* Manage the relationship with the Email Operations team, ensuring campaign requirements are clearly communicated with sufficient lead times for campaign delivery.
* Collaborate cross-functionally with the global email planning & operations teams, analytics, project management, go-to-market, creative, and technology groups to conceptualize, develop, and execute comprehensive email marketing strategies that engage customers effectively.
* Design and implement A/B and multivariate test plans to elevate email performance, manage all aspects to ensure the success of each test, and conduct thorough test analysis to inform next steps.
* Produce weekly, monthly & ad hoc reports analyzing key email metrics such as open rates, click-through rates, conversion rates, and profitability, performing data-driven analysis to inform future strategies and initiatives.
* Stay up to date with email marketing best practices to drive innovation and enhance customer experiences.

Requirements:

* Bachelor's degree in Marketing, Business, Economics or related field.
* Minimum 2 years experience in a Marketing field (digital/email marketing experience will be highly regarded).
* Demonstrated success in crafting and rolling out marketing strategies and campaigns that achieve objectives.
* Excellent time management skills, ability to prioritize & multitask.
* Ability to interpret and analyze data to drive insights & strategies.
* Proficiency in MS Office, Excel, Word, PowerPoint.
* Clear and effective communication skills, with proficiency in articulating ideas and information both in writing and verbally.
* Detail-oriented and organized, with a talent for juggling multiple priorities without compromising quality, and an ability to work independently.

Desirable Skills/Experience:

* Understanding of email marketing fundamentals, such as segmentation, personalization strategies, and A/B testing techniques.
* A passion for tackling challenges and an innate curiosity for discovering innovative solutions.
* Experience utilizing reporting and analytics tools like Looker or Tableau.
* Aptitude for creative thinking and problem-solving.
* Experience in evaluating campaign creative and providing constructive feedback to design teams based on best practices and subject matter expertise.
* Prior experience with JIRA, Trello or other project management tools.
* Ability to work autonomously, as a part of a team, and work effectively with different levels of the organization.

What We Offer:

* A dynamic and collaborative work environment.
* Opportunities for professional growth and development.
* A competitive salary and benefits package.

How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].

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