Senior Marketing Campaign Specialist
4 weeks ago
Job Overview
DBS Consumer Banking Group is seeking a skilled Senior Marketing Campaign Specialist to drive the execution of data-driven marketing campaigns. As a key member of the team, you will be responsible for designing and delivering campaigns that meet business targets.
Key Responsibilities
- Assist campaign managers in launching marketing campaigns as per agreed timelines
- Ensure that campaign lists are created as per approved CRT
- Adhere to campaign terms of reference to ensure “zero” error rate
- Supervise everyday interactive workflow and procedures with QC (Maker-Checker)
- Fulfillment of marketing campaigns winner list
- Campaign performance tracking
Requirements
- Good academic background
- Should be self-motivated and adaptable
- Should be focused and well-organized
- 8 to 10 years of experience working in build & delivery of data-driven marketing campaigns across multiple channels
- Hands-on experience in using enterprise marketing tools like HCL UNICA, Adobe Campaigns, and Oracle Eloqua
- Experience in using SQL to perform data analysis & identifying customers based on business criteria using relational databases
- Credit card business knowledge is preferable
- Understanding of Big Data systems is beneficial
- Excellent written and oral communication skills
- Bachelor/PG degree in Statistics, Mathematics/Computer Science/IT is preferable
- Extensive experience in at least one enterprise marketing tool
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