Senior Marketing Campaign Specialist

4 weeks ago


Mumbai, Maharashtra, India DBS Bank Full time

Job Overview


DBS Consumer Banking Group is seeking a skilled Senior Marketing Campaign Specialist to drive the execution of data-driven marketing campaigns. As a key member of the team, you will be responsible for designing and delivering campaigns that meet business targets.


Key Responsibilities



  • Assist campaign managers in launching marketing campaigns as per agreed timelines
  • Ensure that campaign lists are created as per approved CRT
  • Adhere to campaign terms of reference to ensure “zero” error rate
  • Supervise everyday interactive workflow and procedures with QC (Maker-Checker)
  • Fulfillment of marketing campaigns winner list
  • Campaign performance tracking

Requirements



  • Good academic background
  • Should be self-motivated and adaptable
  • Should be focused and well-organized
  • 8 to 10 years of experience working in build & delivery of data-driven marketing campaigns across multiple channels
  • Hands-on experience in using enterprise marketing tools like HCL UNICA, Adobe Campaigns, and Oracle Eloqua
  • Experience in using SQL to perform data analysis & identifying customers based on business criteria using relational databases
  • Credit card business knowledge is preferable
  • Understanding of Big Data systems is beneficial
  • Excellent written and oral communication skills
  • Bachelor/PG degree in Statistics, Mathematics/Computer Science/IT is preferable
  • Extensive experience in at least one enterprise marketing tool


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