Digital Marketing Automation Specialist

1 week ago

Bengaluru, Karnataka, India beBeeMarketing Full time

Job Opportunity

Are you an expert in marketing automation seeking a new challenge?

  • Serve as a technical lead for email marketing, advising and building sophisticated programs and system architecture.
  • Perform system maintenance and administration tasks in the marketing automation system, enforcing standard methodologies and data governance regulations.
  • Perform day-to-day email marketing activities including but not limited to email campaign set-up scheduling testing tagging and deployment of one-time and dynamic content and automation-enabled campaigns.
  • Understand email technology and data sources to deliver incremental growth.
  • Enforce email list hygiene rules to ensure deliverability.
  • Troubleshoot technical issues related to HTML templates list segmentation and other aspects of email and landing page execution.
  • Ensure accuracy quality and brand consistency in communications.
  • Offer thoughtful insights advice and recommendations regarding email tactics and opportunities for contact and email optimization.
  • Guide technical decisions and help provide solutions to the production teams.
Education Requirements

Bachelor's degree in business Marketing Computer Science or a related major is required.

Key Skills and Qualifications
  • 5-7 years of proven experience in Eloqua including system administration and complex campaigns certifications preferred.
  • 3-5 years of hands-on experience in marketing automation and web page publication.
  • Proficiency in web coding languages such as HTML CSS and JavaScript.
  • Experience or familiarity with web content publishing platforms Adobe Experience Manager and project management software Workfront.
  • Strong time management skills attention to detail prioritization abilities and a drive to take ownership of issues and tasks.
  • Experience with privacy regulations such as GDPR CASL and CAN-SPAM Act.
  • Strong analytical and troubleshooting skills.
  • Strong command of the English language written and verbal.

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