
Strategic Enterprise Growth Manager
8 hours ago
Enterprise Marketing Leader
Job Description:We are seeking an experienced marketing leader to drive demand generation, account-based marketing, and revenue growth. As a seasoned marketer with 12+ years of B2B SaaS experience, you will be responsible for building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
Key Responsibilities:- Design and implement full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
- Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
- Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
- Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
As an experienced ABM professional, you will design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
- Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
- Leverage firmographic, technographic, and intent data for targeting and messaging.
- Use ABM platforms to orchestrate and optimize campaigns.
You will define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, and campaign-level ROI and CAC.
Team Leadership & Cross-Functional CollaborationAs a seasoned marketing leader, you will establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.
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