Lead of Growth Initiatives

4 days ago

Nashik, Maharashtra, India beBeeCybersecurity Full time ₹ 50,00,000 - ₹ 1,00,00,000
Head of Growth Marketing

This is a high-impact leadership role, combining strategic thinking, data-driven marketing, and executional excellence.

About the Job

We are seeking a Head of Growth Marketing to own the demand generation and pipeline creation engine for B2B (enterprise) and B2G (government) businesses.

  • Drive lead generation across all channels (digital, events, ABM, PR).
  • Build and manage the marketing funnel up to MQL.
  • Ensure seamless handoff of MQLs to SQLs for Sales/BD.
  • Position the company as a trusted partner for enterprises and governments.
Main Responsibilities

The role will be responsible for:

  1. Demand Generation & Funnel Management
  2. B2B (CyberSecurityForce) Growth
  3. B2G (CyberDome) Growth
  4. Content & Messaging
  5. Analytics & Marketing Ops
  6. Agency & Team Leadership
Key KPIs

The ideal candidate should be able to deliver:

  • MQLs generated per month (B2B: 300–500, B2G: 50–75 qualified govt leads).
  • MQL → SQL conversion rate (20–30%).
  • Pipeline influenced by marketing (₹50Cr+ annually).
  • Cost per lead (CPL) and ROI benchmarks.
  • Brand awareness & media visibility in cybersecurity + govt space.
Ideal Candidate Profile

We are looking for someone with:

  • Experience: 10–15 years in B2B demand generation, with exposure to B2G/government marketing preferred.
  • Domain: Strong background in cybersecurity, SaaS, enterprise technology, or GovTech.
  • Skills:
    • Proven track record in ABM, digital marketing, PR, and events.
    • Strong understanding of funnel metrics and MarTech tools.
    • Ability to balance strategic vision with hands-on execution.
    • Exceptional storytelling and communication skills for both enterprise and government stakeholders.
  • Mindset:
    • Data-driven and ROI-focused.
    • Comfortable working with lean teams + agencies.
    • Entrepreneurial, resilient, and able to navigate government + enterprise ecosystems.

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