Growth Associate
1 month ago
Testbook is a leading EdTech company revolutionizing the industry with its innovative approach. With a registered user base of over 6.2 crore students and 300 crore tests solved on the platform, Testbook is poised to capture bigger markets.
Job DescriptionWe are seeking a Growth Associate to join our marketing team. The ideal candidate will be responsible for managing and optimizing our customer relationship management (CRM) system to enhance customer retention, loyalty, and engagement for Testbook Pass. This role requires excellent communication, analytical, and strategic thinking skills to develop campaigns and improve the customer experience across multiple touchpoints.
Key Responsibilities- Manage the CRM system, plan, execute, and optimize marketing campaigns to increase engagement and retention.
- Analyze campaign performance to identify growth opportunities and areas for improvement.
- Identify and explore new features for retention marketing to improve user engagement and enhance campaign effectiveness.
- Track the performance of CRM campaigns and report insights and recommendations to optimize future initiatives.
- Bachelor's degree (Tech background preferred but not mandatory).
- Familiarity with CRM platforms (e.g., WebEngage).
- Strong analytical skills with the ability to interpret data and optimize campaigns and proficiency in data analysis tools (Excel, Google Sheets).
- Excellent communication skills, both written and verbal.
- Ability to work collaboratively with multiple teams.
Work with industry leaders and the brightest minds, surrounded by an ecosystem that nurtures talent and offers unmatched learning opportunities. Enjoy flexibility in how and when you work, taking full ownership of your projects and their success. Be part of a team that's on the cutting edge of EdTech innovation, as Testbook expands its reach and products.
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