Performance Media Director

4 days ago

Bengaluru, Karnataka, India H&M Group Full time

Job Description

As a key member of our team, you will contribute to driving sales growth through digital performance channels, aligning with business goals and objectives. Your key focus will be on driving omni sales performance and customer centricity, developing comprehensive media plans that consider target audience, competitive landscape, budget allocation, and market conditions.

Key Responsibilities

  1. You will lead regional collaborations and agency teams to deliver according to customer, brand, and media guidelines, in collaboration with the global performance manager and channels experts.
  2. You will develop media plans that align with overall business goals and marketing objectives, considering the most effective media channels to reach potential customers.
  3. You will drive regional SEO actions and steer actions required in sales markets to drive customer growth, retention, and sales.
  4. You will provide data-driven input on performance media spend and customer/revenue as part of the total media budget for the region.
  5. You will analyze complex data to identify trends, make data-driven decisions, and continuously optimize media campaigns and investments, using tools like Google Analytics and advertising platforms.

Qualifications

To succeed in this role, you should have a strong analytical and strategic profile, with skills to take data into action, including interpreting complex data and key performance indicators. You should be a strategic thinker who can develop comprehensive media plans that align with business goals.

What You Need to Succeed

  1. Marketing, Communication, or business degree/relevant qualifications.
  2. Extensive knowledge in several performance channels operations and algorithms (SEM, Social, Affiliate, Display).
  3. Broad digital marketing knowledge and a strategic thinker who understands the total view for growing brands and engaging customers.
  4. Strategic experience of digital channels and their role in customer acquisition and retention.
  5. Effective collaborator in working in cross-functional roles in different geographies.

Global Benefits

We offer attractive benefits with extensive development opportunities around the globe. Our employees receive a staff discount card, usable on all our H&M Group brands in stores and online, and are included in our H&M Incentive Program. We strive to maintain inclusive, diverse, and equitable workplaces throughout our organization.

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