Digital Performance Director
4 weeks ago
About the Role
As a Digital Performance Director at GroupM, you will be responsible for driving the growth of performance business for current and new brands. This role involves handling high-profile performance clients in the space of search marketing and platform-based biddable media.
Key Responsibilities
- Analyse and track campaign performance using key metrics such as keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate, and other important metrics.
- Communicate with internal stakeholders on project development, timelines, and results, working closely with other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools, making recommendations for improving data availability.
- Stay ahead of the competition by analysing industry trends and adopting new/best practices on an ongoing basis.
Requirements
- Relevant experience of 4+ years in PPC/Performance marketing roles.
- Expertise in Web analytics.
- Through understanding of Google AdWords and Meta Ads.
- Additional platform understanding is a plus.
- Understanding of Bid Management Tools.
About GroupM
GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders, providing them with the opportunity to accelerate their progress and development.
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