Director - Performance Marketing Lead
3 weeks ago
About the Role
As a Director - Performance Marketing Lead at GroupM, you will be responsible for driving the growth of performance business for current and new brands. You will handle high-profile performance clients in the space of search marketing and platform-based biddable media.
Key Responsibilities
- Analyse, track, and optimize campaign performance using key metrics such as keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate, and other important metrics.
- Communicate with internal stakeholders on project development, timelines, and results, working closely with other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools, regularly making recommendations for improving data availability.
- Stay ahead of the competition by analysing industry trends across web and mobile platforms, adopting new/best practices on an ongoing basis.
Requirements
- Relevant experience of 4+ years in PPC/Performance marketing roles.
- Expertise in Web analytics.
- Through understanding of Google AdWords and Meta Ads.
- Additional platform understanding is a plus.
- Understanding of Bid Management Tools.
- Number Crunching.
About GroupM
GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development.
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