Director - Performance Marketing

2 weeks ago


Bengaluru, Karnataka, India GroupM Full time

About the Role

We are seeking a highly skilled Director - Performance Marketing to join our team at Mindshare. As a key member of our performance marketing division, you will be responsible for growing our performance business for current and new brands.

Key Responsibilities

  • Analyse, track and optimize campaign performance using key metrics such as keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics.
  • Communicate with internal stakeholders on project development, timelines and results, working closely with other team members to meet goals.
  • Monitor and administer analytics dashboards and key reporting MIS tools, making recommendations for improving data availability.
  • Stay ahead of the competition by analysing industry trends and adopting new/best practices.

Requirements

  • Relevant experience of 4+ years in PPC/Performance marketing roles.
  • Expertise in Web analytics.
  • Through understanding of Google AdWords and Meta Ads.
  • Additional platform understanding is a plus.
  • Understanding of Bid Management Tools.

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development.


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