Associate Director

3 weeks ago


Bengaluru, Karnataka, India Gameskraft Technologies Private Limited Full time

About Gameskraft:

Gameskraft is a leading gaming company in India, operating across various skill-based real money gaming products, including Rummy, Daily Fantasy Sports, Poker, and Casual Games. With over 600 employees based out of Bangalore, the company has rapidly grown and achieved profitability through its successful Rummy business.

As a Principal member of the All-India Gaming Federation (AIGF), Gameskraft is committed to responsible gaming and leveraging Indian talent to disrupt the global gaming industry.

Our Brands:

Gameskraft boasts a range of brands, including RummyCulture, Gamezy, and Pocket52, which have established themselves as leaders in their respective segments. RummyCulture holds the Guinness World Record for the largest online Rummy tournament, and its brand ambassadors include sports superstars like Harbhajan Singh and Mahesh Bhupati.

Job Description:

We are seeking a dynamic Associate Director of Performance Marketing to lead our efforts in growing the Rummy business in India. The ideal candidate will have a deep understanding of the Indian gaming market, with a focus on maintaining ROI positivity while driving growth.

The Associate Director will be responsible for developing and executing comprehensive marketing strategies to drive user acquisition, engagement, and retention. This will involve leading a high-performing marketing team, implementing performance marketing campaigns across various channels, and driving organic growth initiatives.

Key Responsibilities:

  • Develop and execute short-term and long-term marketing strategies to support overall business goals.
  • Lead and manage a high-performing marketing team, providing mentorship and guidance to achieve key performance indicators (KPIs).
  • Implement performance marketing campaigns across various channels, including digital advertising, social media, influencer marketing, and affiliate partnerships.
  • Drive organic growth initiatives, including search engine optimization (SEO), content marketing, app store optimization (ASO), and community building.

What You'll Do:

You will be responsible for defining and executing marketing strategies to drive user acquisition, engagement, and retention. This will involve working closely with cross-functional teams to develop and implement comprehensive marketing plans.

Requirements:

  • Proven experience in performance marketing, organic growth strategies, and product marketing.
  • Strong understanding of the Indian gaming market and ROI positivity.
  • Ability to lead and manage high-performing teams.
  • Excellent communication and interpersonal skills.


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