Senior Luxury E-Commerce Brand Manager

1 day ago

Rajkot, Gujarat, India beBeeBusiness Full time ₹ 20,00,000 - ₹ 25,00,000
Key Job Responsibilities

The ideal candidate will spearhead the strategic development and execution for our online business, shaping our business strategy across channels, enhancing brand awareness, and driving engagement to elevate our online luxury website to new heights. This is a leadership role and you will be leading a team of employees across Merchandising, Operations, Marketing, Customer Care and Creative & Content.

Key responsibilities include:

  • Performance Analysis: Drive revenue growth through sales, marketing, business development, monitor and analyze key performance metrics to measure the effectiveness of brand initiatives and optimize strategies for maximum impact.
  • Plan, forecast, report on sales, costs and business performance according to company requirements.
  • Develop strategies and plans for business expansion and future development.
  • Guide teams on creating the right product and price mix.
  • Oversee advertising and promotional strategy and activities.
  • Manage costs and overheads, and all factors affecting the profitable performance of the business.
  • Liaise with external agencies and authorities as necessary (advertising, PR, recruitment, training, customer care tools, etc.).

Additionally, the successful candidate will stay abreast of industry trends, competitor activities, and customer preferences to inform brand strategy and identify growth opportunities.

Required Skills and Qualifications

The ideal candidate will possess the following skills and qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
  • Proven experience in brand management, preferably within the luxury retail or e-commerce industry.
  • Strong understanding of digital marketing channels, including social media, affiliate & email marketing and SEO/SEM.
  • Excellent communication skills, with the ability to craft compelling brand narratives and engage diverse audiences.
  • Strategic thinker with a creative mindset and a passion for luxury fashion and lifestyle.
  • Analytical skills with the ability to interpret data and derive actionable insights.
  • Proven ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
Benefits

As a leader in this role, you will have the opportunity to work cross-functionally with internal teams, including merchandising, design, and customer service, to ensure brand consistency and alignment across all touchpoints. You will also provide mentorship, coaching, and professional development opportunities to team members.

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