Adobe Campaign Strategist

3 weeks ago


Remote, India HATCHTRA INNOTECH PRIVATE LIMITED Full time
Role Overview

As a seasoned Adobe Campaign Strategist at HATCHTRA INNOTECH PRIVATE LIMITED, you will play a pivotal role in designing, testing, and deploying Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, and Adobe Customer Journey Analytics.

You will work closely with clients, developers, MarTech, project managers, Adobe consulting services, and end users to build a state-of-the-art Marketing Platform using Adobe's Marketing suite of products.

Key Responsibilities:

- 4+ years of experience in working with Adobe Journey Optimizer or similar customer journey management platforms.

- Proven track record of designing and implementing successful customer journey strategies.

- Experience in a client-facing role, with strong skills in requirement gathering and solution design.

- Preferred technical skills are Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, and Adobe Customer Journey Analytics.

Technical Expertise

- Good understanding of Adobe Launch for tag implementation and Web SDK / App SDK implementation for experience data modelling.

- Knowledge of data schemas and APIs and services in platforms GCP, Marketo etc.

- Build Proficient queries in Query Service for data mining. Build XDM schemas, classes, data layer for batch and streaming datasets configure Source and Destination connectors build Segments and queries as per defined use cases.

- Good understanding of diverse data sources, including websites, mobile apps, customer service interactions, and even CRM.

- Work with audience segments, crafting them based on behavioral insights, transactional data, and operational information.

- Excellent knowledge of Campaign management (including Email build, content template, fragment, journey design, orchestration, dynamic content & customer personalization using variant conditions and split the audience in AJO platform.

- Knowledge of HTML / Java Script is preferred.
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