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Digital Marketing Strategist
3 days ago
**Job description**
**Job Title: Digital Marketing Strategist**
**Job Summary**:
**Responsibilities**:
- **Content Creation and Management**: Responsible for content creation, storytelling and optimization of compelling and engaging content for digital channels, including website copy, blog posts, social media posts, videos, infographics, and more.
- **SEO and SEM Optimization**: Drive organic traffic and improve search engine rankings through effective SEO strategies, keyword research, content optimization, and link building. Manage PPC campaigns to drive targeted traffic and conversions.
- **Social Media Management**: Manage and grow the company's presence on social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and others. Develop and implement social media campaigns to increase brand awareness, engagement, and followers.
- **Website Management and Optimization**: Oversee the company website, ensuring it is user-friendly, mobile-responsive, and optimized for search engines. Monitor website performance, analyze visitor behavior, and implement improvements to enhance user experience and conversion rates.
- **Analytics and Reporting**: Track, analyze and improve key performance metrics across all digital marketing channels, providing regular reports and insights to stakeholders. Use data-driven insights to identify trends, optimize campaigns, and drive continuous improvement.
- **Budget Management**: Manage digital marketing budgets effectively, allocating resources strategically to maximize ROI and achieve business objectives.
**Qualifications**:
- Bachelor’s degree in marketing, Communications, Business Administration, or related field; advanced degree or certifications are a plus.
- Proven experience in digital marketing roles, with a track record of developing and implementing successful digital marketing strategies and campaigns.
- Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Mailchimp, Hootsuite, etc.
- Excellent written and verbal communication skills, with the ability to craft compelling content and messages for various digital channels.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize campaign performance.
- Creative thinking and problem-solving skills, with a passion for staying up-to-date with the latest trends and technologies in digital marketing.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
**Location**:
This position is [remote/on-site] and may require occasional travel.
Pay: ₹11,339.32 - ₹69,889.90 per month
Schedule:
- Monday to Friday
**Experience**:
- Digital marketing: 3 years (required)
Work Location: Remote
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