Product Branding and Marketing Strategist

6 months ago

Remote, India V Group Inc. Full time

**ABOUT V GROUP**

V Group is an IT-based solution entity based out of New Jersey with global operations & ODCs. With offerings ranging from IT infrastructure to Product development. V Group provides a compliant service in numerous industry sectors while maintaining structure, stability, and core values.

Current business groups include Ecommerce, Digital, Professional services, IT projects, and Products.

Join our team of innovative technical and business-savvy people; with a passion for creating solutions
- **Ranked by INC5000 in 2020 - Fastest Growing IT Co. in the USA.**_

**Please visit us;**
V Group Inc.

**Job Summary**:

- **Job Title**:Product Branding & Marketing Strategists
- **Location**: Bhopal / Pune (Currently remote)
- **Work Hours**:3pm
- 12am IST
- **Experience**: 6+ years in relevant field

**Responsibilities**

**Marketing Communication & Content Creation**

**Content Creation**:

- Conducting in-depth research on industry-related topics to develop original content.
- Assisting the marketing team in developing content for advertising campaigns.
- Work on marketing material such as - capability statements, brochure, case studies, customer presentation, etc.
- **Design visually captivating graphics, images, and posts using tools like Canva, Figma, Photoshop, etc., ensuring they align with the brand's visual identity.**:

- Editing and polishing existing content to improve readability and Impact.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers’ needs and recommending new content to address gaps in the company's current content

**Marketing Communication**:

- Promote our products and services during events
- Advertise our company and products/services on various media
- Design and execute marketing campaigns for various SBUs in the company
- Track ROI for marketing campaigns
- Craft and send regular newsletters / blogs / social media updated about for brand promotion and awareness of services
- Join social media groups and professional platforms to discuss industry-related topics so to increase brand awareness of the company
- Monitor corporate website and social media pages for traffic and implement strategies for increasing it
- Network with industry experts and potential clients to drive brand awareness
- Coordinate the design of promotional material and distribute in online and offline channels.
- **Stay updated with industry trends and emerging digital marketing technologies to maintain a competitive edge.**:

- **Identify and explore new opportunities for social media growth and audience engagement.**
- Proven work experience as a Brand Strategist or Digital Marketing Manager.
- Proficiency in design tools like Canva, Figma, Photoshop.
- Experience in developing marketing strategies based on market segmentation.
- Understanding of the full marketing mix and data-driven thinking.
- Familiarity with SEO/SEM, CRM software, and web analytics tools.
- Knowledge of online marketing tools and practices.
- Well-organized with exceptional project management skills.
- Excellent verbal and written communication skills in English.
- Ability to work in a fast-paced environment and deliver to deadlines.
- US market exposure is mandatory.
- Bachelor's degree in Marketing, Advertising, or relevant field.
- Portfolio of brand-building projects and video editing skills are a plus.
- Basic HTML/CSS knowledge for optimizing social media posts and landing pages is also preferred.

**Perks & Benefits**:

- Best in Industry Salaries (we run market surveys regularly)
- Periodic Performance Bonuses
- Hybrid Work culture
- Equal Opportunities
- Health Insurance and Personal Accident Insurance
- Gym Memberships
- Certification Reimbursement Programs
- US Based Projects
- Opportunities of US / Onsite Visits
- Quarterly Evaluation and Appraisal Mechanism

V Group believe in connecting people and business in ways that are Innovative, Hyper-Relevant, Compelling and Personal. We focus on continuous learning and in giving back to the tech community.

What's in it for you?
- Chance to build tech products from scratch.
- Solve interesting and challenging problems.
- Increasing your geek quotient, by attending meetups and conferences. Yes, we dig that stuff.
- Grow exponentially by working in small and transparent teams.

**Job Types**: Full-time, Permanent

Pay: Up to ₹1,500,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Life insurance
- Paid sick time
- Provident Fund
- Work from home

Schedule:

- Evening shift

Supplemental pay types:

- Quarterly bonus

Application Question(s):

- What is your current CTC?
- What is your expected CTC?

**Experience**:

- Marketing Strategy planning: 5 years (required)

Work Location: Remote

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