Adobe Campaign Specialist

1 week ago

Remote, India HATCHTRA INNOTECH PRIVATE LIMITED Full time
Job Title: Adobe Campaign Consultant

About the Role:

We are seeking an experienced Adobe Campaign Consultant to join our team at Hatchtra Innotech Private Limited. As a key member of our Adobe Experience Platform Delivery Team, you will play a vital role in designing, testing, and deploying Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, and Adobe Customer Journey Analytics.

Key Responsibilities:

  • Work closely with clients, developers, MarTech, project managers, Adobe consulting services, and end users to build a state-of-the-art Marketing Platform using Adobe's Marketing suite of products.
  • Mentor campaign developers and market ops team as needed and oversee projects from a multi-solutions Developer point.
  • Act as Lead Consultant on large, complex customer engagements that may involve multiple project teams from Adobe, Client, or partner organizations.
  • Design and implement solutions to resolve Marketing use cases using the Adobe Experience Platform solutions.
  • Assess/audit existing client processes across the operations team and business ecosystems and recommend optimizations based on client objectives/goals, proven past successes, and industry best practices.
  • Construct technical documentation of multiple solutions fitting client's industry standards, use cases, strategy, and technical needs.
  • Aware about latest technology trends, innovations, and directions.
  • Maintain regular communication with both the customer and internal teams, and constantly manage customer expectations.
  • Achieve customer satisfaction through successful delivery of defined project scope and expanded partnership/ongoing engagements.
  • Design relevant multi-channel/multi-tactic diagrams/documentation to support the recommended approaches.
  • Create marketing roadmap(s) necessary Use a deep understanding of audience segments to drive personalization and targeting.
  • Implement testing strategies (process, unit, stress, etc.) to validate adherence to specifications.
  • Outline key performance objectives and methodologies for measurements of success.
  • Work as a core member of AEP Delivery Team and collaborate with Martech, product, and marketing team and fellow technologists to design, develop, and deliver frictionless multi-channel experiences.
  • Build solutions leveraging the AI capabilities of AEP using Data Science Workspace attribution AI and Customer AI Participate in user story analysis elaboration and design.
  • Help business understand attribution of marketing campaigns efficiently leveraging AEP's Attribution AI in the analysis.

Technical Expertise:

  • Good understanding of Adobe Launch for tag implementation and Web SDK/App SDK implementation for experience data modelling.
  • Knowledge of data schemas and APIs and services in platforms GCP, Marketo, etc.
  • Build Proficient queries in Query Service for data mining Build XDM schemas, classes, data layer for batch and streaming datasets configure Source and Destination connectors build Segments and queries as per defined use cases.
  • Good understanding of diverse data sources, including websites, mobile apps, customer service interactions, and even CRM.
  • Work with audience segments, crafting them based on behavioral insights, transactional data, and operational information.
  • Excellent knowledge of Campaign management (including Email build, content template, fragment, journey design, orchestration, dynamic content & customer personalization using variant conditions and split the audience in AJO platform).
  • Knowledge of HTML/JavaScript is preferred.

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