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Aeonovatech - Web Optimization Specialist - Adobe Target

2 months ago

Remote, India AEONOVATECH PRIVATE LIMITED Full time

Responsibilities :

- Collaborate with stakeholders (product, marketing, analytics) to understand business objectives and define website optimization and personalization strategies.

- Gather, document, and analyze user data and business requirements to identify opportunities for improvement.

- Develop and prioritize A/B testing hypotheses and test plans for optimizing website experiences and user journeys.

- Configure, administer, and operate Adobe Target to design and build multi-channel personalization campaigns.

- Manage and analyze A/B testing results using Adobe Target reporting tools (A4T) and other downstream reporting systems.

- Utilize Adobe Workspace for routine dashboarding and reporting to track key performance indicators (KPIs) and campaign performance.

- Partner with analytics teams to analyze the effectiveness of customized website experiences.

- Troubleshoot technical issues related to website personalization and A/B testing implementations.

- Work collaboratively with IT, site management, and creative teams to ensure timely execution of testing and personalization initiatives.

- Stay up-to-date on the latest trends and best practices in web optimization and personalization.

Experience & Skills

- 4-6 years of experience in web analytics, conversion optimization, or a related field.

- Proven experience in designing, implementing, and analyzing A/B tests using Adobe Target.

- Strong understanding of website traffic analysis, user behavior, and conversion optimization principles.

- Proficiency in Adobe Target administration, campaign management, and reporting tools.

- Solid knowledge of web analytics platforms and data analysis techniques (e., Google Analytics, A/B testing frameworks).

- Excellent communication, collaboration, and problem-solving skills.

- Ability to work independently and manage multiple projects simultaneously.

- Strong analytical and data interpretation skills.

- Attention to detail and a commitment to delivering high-quality work

(ref:hirist.tech)