Adobe Launch Implementation Specialist
3 weeks ago
Adobe Launch Implementation Analyst
We are seeking an experienced professional to fill the role of Adobe Launch Implementation Analyst. This position requires a strong understanding of Adobe Launch, as well as experience in creating and managing data elements, writing custom code within rules, and integrating Adobe tools with technical solutions.
Key Responsibilities:
- Implementation and optimization of Adobe Launch Tag Management System (TMS).
- Develop and maintain data elements from a variety of sources, including custom JavaScript variables, cookies, local storage, and more.
- Custom Rule Coding:
- Write, manage, and optimize custom code within Adobe Launch rules to enable advanced tracking scenarios.
- Utilize JavaScript to customize functionality and provide tailored tracking solutions.
- Leverage advanced knowledge of Adobe Launch plugins to optimize implementations and ensure scalable, efficient solutions.
- Implement and manage third-party marketing and analytics pixels (e.g., Facebook, Google Analytics) using Adobe Launch.
- Expertise in integrating Adobe Analytics, Adobe Target, and other tools with Adobe Launch to provide a cohesive digital marketing and analytics solution.
- 3-7 years of experience in Adobe Launch.
- Proven experience with Adobe Launch TMS, including data element creation, rule customization, and plugin usage.
- Strong understanding of third-party pixel implementation and troubleshooting.
- Expertise in integrating Adobe Analytics, Adobe Target, and other tools within the Adobe Experience Cloud ecosystem.
- Excellent documentation skills, with experience writing BRDs, TSDs, and solution architecture documents.
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