Adobe Launch Implementation Specialist

3 weeks ago


Anywhere in IndiaMultiple LocationsRemote Trantor Full time

Adobe Launch Implementation Analyst

We are seeking an experienced professional to fill the role of Adobe Launch Implementation Analyst. This position requires a strong understanding of Adobe Launch, as well as experience in creating and managing data elements, writing custom code within rules, and integrating Adobe tools with technical solutions.

Key Responsibilities:

  1. Implementation and optimization of Adobe Launch Tag Management System (TMS).
  2. Develop and maintain data elements from a variety of sources, including custom JavaScript variables, cookies, local storage, and more.
  3. Custom Rule Coding:
  • Write, manage, and optimize custom code within Adobe Launch rules to enable advanced tracking scenarios.
  • Utilize JavaScript to customize functionality and provide tailored tracking solutions.
Plugin Knowledge:
  • Leverage advanced knowledge of Adobe Launch plugins to optimize implementations and ensure scalable, efficient solutions.
Third-Party Pixel Implementation:
  • Implement and manage third-party marketing and analytics pixels (e.g., Facebook, Google Analytics) using Adobe Launch.
Adobe Tool Integration:
  • Expertise in integrating Adobe Analytics, Adobe Target, and other tools with Adobe Launch to provide a cohesive digital marketing and analytics solution.
Requirements:
  1. 3-7 years of experience in Adobe Launch.
  2. Proven experience with Adobe Launch TMS, including data element creation, rule customization, and plugin usage.
  3. Strong understanding of third-party pixel implementation and troubleshooting.
  4. Expertise in integrating Adobe Analytics, Adobe Target, and other tools within the Adobe Experience Cloud ecosystem.
  5. Excellent documentation skills, with experience writing BRDs, TSDs, and solution architecture documents.


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