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Specialist - Tag Implementation(Adobe Launch & Adobe Analytics)
2 months ago
What you'll do:
- Provide counsel to various disciplines (analyst, strategic partners, developers, etc.) and clients on how to plan, setup and architect the metrics tagging to help answers business goals and objectives.
- Recommend measures to improve efficiency and/or quality of tagging.
- Lead defining tagging requirements for re-engineering/new development projects and perform testing for these projects.
- Works closely with respective team members from various disciplines (Analyst, strategic partners, developers, etc.) within the agency, across agency and the client to ensure proper metrics implementation.
- Operate Adobe Launch to implement website metrics design and other third-party media tags.
- Perform metrics implementation tests and ensure that global standards are being utilized.
- Use JIRA as a tool to communicate defects and act as a consultant for defects resolution.
- Participates in development and training sessions.
- Logical and creative thinking for ways innovate and do things better and smarter.
What you'll need:
Must Have Skills
- 4+ years of relevant experience in Adobe Analytics QA and Implementation.
- Working knowledge of Adobe Analytics (Creating Dashboard / Generating Periodic reports).
- Working knowledge of Adobe DTM and Adobe launch.
- Ability to investigate tagging issues reported by testing team.
- Working knowledge of E-commerce domain site tagging is preferable. Should be familiar with E-Comm / Shopping cart events and variables.
- Working knowledge of Javascripts / HTML to configure tags is preferable.
- Excellent English written, and oral communication skills with the ability to communicate at all levels of the organization and onshore stakeholders effectively and efficiently.
- Should have good knowledge of creating variable mapping document based on comps.
- Should be an excellent team player.
Good to have Skills
- Ability to create tagging document visualizing user behavior on a E-Comm site.
- Familiar with checkout process and tracking mechanism on a E-comm Site.
- Working knowledge of gtag.js, Google Adwords, DoubleClick, Floodlight
- Working knowledge of Google DFA/DART.
- Working knowledge of Paid Search analytics tool (i.e. Adobe Media Optimizer, Marin).
- Working knowledge of debugging tool, developer console and adobe extensions
- Working expertise with Windows OS, MS Excel, and MS Word is required.
