
Programmatic Advertising Leader
21 hours ago
We are seeking a seasoned professional to lead our programmatic advertising efforts.
The ideal candidate will have extensive experience in ad tech, programmatic advertising, and/or a related field within a media or tech company.
Responsibilities include:
- Pricing strategy development for direct sales and driving growth across products
- Serving as the primary point of contact for the audience selling business (Customer Data Platform/CDP)
- Driving product roadmaps, competition benchmarking, and data enrichment activities to ensure campaign performance
Additionally, the successful candidate will:
- Develop and implement innovative ad units and pricing models to improve CTR and revenue
- Analyze adoption rates and identify opportunities for growth
- Monitor campaign performance KPIs and operational metrics, such as ad ratio, viewability, and CTR
A bachelor's degree is required; a master's degree is preferred. The ideal candidate will possess at least 6 years of experience in ad tech or a similar role.
Key skills include:
- Expertise in ad tech platforms, technologies, and tools
- Strong analytical skills and experience optimizing campaign performance based on data insights
- Familiarity with web vitals and performance metrics
This is a unique opportunity to make a significant impact on our programmatic advertising efforts.
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