Programmatic Advertising Leader

21 hours ago


Delhi, Delhi, India beBeeProgrammatic Full time ₹ 1,04,000 - ₹ 1,30,878

We are seeking a seasoned professional to lead our programmatic advertising efforts.

The ideal candidate will have extensive experience in ad tech, programmatic advertising, and/or a related field within a media or tech company.

Responsibilities include:

  • Pricing strategy development for direct sales and driving growth across products
  • Serving as the primary point of contact for the audience selling business (Customer Data Platform/CDP)
  • Driving product roadmaps, competition benchmarking, and data enrichment activities to ensure campaign performance

Additionally, the successful candidate will:

  • Develop and implement innovative ad units and pricing models to improve CTR and revenue
  • Analyze adoption rates and identify opportunities for growth
  • Monitor campaign performance KPIs and operational metrics, such as ad ratio, viewability, and CTR

A bachelor's degree is required; a master's degree is preferred. The ideal candidate will possess at least 6 years of experience in ad tech or a similar role.

Key skills include:

  • Expertise in ad tech platforms, technologies, and tools
  • Strong analytical skills and experience optimizing campaign performance based on data insights
  • Familiarity with web vitals and performance metrics

This is a unique opportunity to make a significant impact on our programmatic advertising efforts.


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