
Programmatic Lead
1 week ago
Company - HT Digital Streams
Location - Delhi NCR
Major Responsibilities
1- Platform Pricing
- Work on the Pricing Cell for Direct sales, and drive pricing across products
- Drive overall platform pricing growth by ensuring the right mix of ads from various business units & ad innovations across products
2-Supporting Audience Selling Business (Customer Data Platform/CDP)
- Drive the product roadmap for the CDP platform to enable sales
- Competition benchmarking on CDP offering across the industry, and bridging the gap between Client expectations & product delivery
- Program managing data enrichment activity to ensure campaign performance
3-Industry Benchmarking, Ad Innovation & development
- Deployment of New/innovative Ad units & Pricing (CPM) which help improve CTR and/or absolute revenue through better CPMs
- Adoption rate of these New/innovative Ad units
- Video Ads : Understanding the competitive landscape/Opportunity size, Creating the inventory & GTM deck for rollout leading to monetisation
- Global Competition benchmarking on new ad formats/revenue models
4- Automation projects with in-house teams & external partners
- Programmatic pricing by geography & platform
- Audience related: Cohort automation for CTR delivery
- New partner/capability identification/integration for Revenue uplift for Programmatic, Audience & Ad Ops
5-Campaign performance KPIs/ Operational Metrics
- Ad ratio, Viewability, CTR, etc to be monitored for fluctuations & solved for with Product/Tech teams
- Programmatic partner implementation on site for Ads & Widgets
6- Platform efficiency
- Website audit to drive faster identification & resolution of issues; Any gaps in implementation/live environment to be highlighted & solved
- Work with Tech to fix bugs caused due to Ad Partners, and ensure web vitals (CLS/PLT/LCP/etc) are maintained
Requirement-
- Any Bachelor's degree. (Master's degree preferred).
- 6+ years of experience in ad tech, programmatic advertising, or a similar role within a media or tech company.
- Expertise in ad tech platforms, technologies, and tools (e.g., Google Ad Manager, SpotX, The Trade Desk, etc.).
- Proven experience leading cross-functional teams and driving strategic projects in ad technology and monetization.
- Strong analytical skills and experience in optimizing campaign performance based on data insights.
- Familiarity with web vitals and performance metrics (e.g., CLS, LCP, PLT) and their impact on ad serving.
- Familiarity with ad revenue models such as CPM, CPC, CPA, and their impact on campaign strategies.
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