Senior Programmatic Marketing Specialist

3 days ago


Delhi, Delhi, India beBeeDigital Full time ₹ 15,00,000 - ₹ 25,00,000
Programmatic Lead

The role of a programmatic lead is pivotal in driving the success of digital campaigns. This individual plays a key part in managing day-to-day campaign performance across various demand-side platforms.

Key responsibilities include ideating successful audience segmentation strategies, executing optimizations to exceed key performance indicators, and analyzing campaign data to identify optimization opportunities.

A successful candidate will have:

  • Full-time graduation degree with a background in marketing or a related field
  • 6-9 years of experience in managing programmatic campaigns for large clients
  • Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
  • Ability to think strategically and analyze performance in a dynamic environment

Responsibilities also include working with the agency team to develop best-in-class solutions based on available technology, communicating performance to clients and agencies, and understanding bottom-up planning strategies.

Skill requirements include proficiency in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.



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