Performance Marketing Role

2 days ago

Delhi, Delhi, India beBeePerformance Full time ₹ 30,00,000 - ₹ 50,00,000
Job Title: Performance Marketing Specialist

We are seeking a skilled Performance Marketing Specialist to join our team. As a key member of our marketing department, you will play a crucial role in driving business growth by managing large-scale paid social and programmatic campaigns.

Key Responsibilities:
  • Campaign Management & Optimization:
    - Own day-to-day campaign execution and budget management across Meta, Snapchat, TikTok, LinkedIn, Reddit, and Programmatic (Display & Video).
    - Drive full-funnel performance (awareness to conversion) for both app and web campaigns.
    - Ensure monthly pacing aligns with KPI targets.
  • Strategy & Innovation:
    - Define, test, and implement optimization and automation strategies to improve efficiency.
    - Leverage data insights to design scalable, best-in-class campaigns tailored to audiences and brand personality.
    - Proactively identify risks, opportunities, and performance gaps before and during campaigns.
  • Collaboration & Reporting:
    - Work closely with product managers, engineers, and data scientists to design automated, data-driven workflows.
    - Partner with analytics and design teams to create impactful, personalized campaigns.
    - Provide regular reporting and actionable insights to leadership and stakeholders through presentations and review calls.
Requirements:
  • 5+ years of hands-on experience in performance marketing, managing significant budgets across Meta, Snapchat, TikTok, LinkedIn, Reddit, and Programmatic.
    - Strong understanding of key performance drivers and KPIs across web and app campaigns.
    - Proven ability to define strategy, prioritize tactics, and deliver profitable growth.
  • Highly analytical, with proficiency in Excel and experience running A/B tests, lift studies, and using statistical insights.
    - Strong problem-solving mindset, with ability to balance execution and strategy.
    - Excellent communication skills, both written and verbal.
Good to Have:
  • Experience with additional ad buying platforms and automation/reporting tools (e.g., Smartly.io).
    - Exposure to international/multi-market campaigns.

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