Manager of Marketing Operations and Campaigns

3 days ago


Bengaluru, Karnataka, India Azentio Software Pvt Ltd Full time

About Us:
Azentio Software Pvt Ltd is a leading provider of software products for the financial services industry. With over 800 customers in more than 60 countries, we have a team of over 2,300 employees across offices in 12 countries globally. We are wholly owned by Funds advised by Apax Partners. Our deep domain knowledge and solutions in financial services extend across insurance, retail, and corporate lending, Islamic Banking, anti-money laundering, and asset management.

Job Summary:
We are seeking an experienced Marketing Operations Manager to join our Central Sales Operations team at Azentio Software. As a key member of our GTM Org, you will drive operational excellence and partner closely with Marketing and other cross-functional teams to leverage process, tools, and analytics to unlock revenue growth. You will oversee marketing automation, campaign management, develop performance metrics, and ensure the effective adoption of new tools, processes, and strategies across marketing & sales teams.

Key Responsibilities:

  • Oversee marketing automation and campaign management
  • Develop performance metrics that deliver actionable insights to leadership
  • Partner closely with Marketing and other cross-functional teams
  • Ensure the effective adoption of new tools, processes, and strategies
  • Address key challenges such as attribution, lead routing, and follow-up

Requirements:
To be successful in this role, you must have over 5 years of experience in marketing, operations, or analytics within a B2B technology or services environment. You should be proficient in marketing methodologies such as automation, account-based marketing, campaign management, and lead nurturing. Additionally, you should have exceptional analytical and problem-solving skills, with a strong ability to analyze and visualize data in Excel, HubSpot, and BI tools. The estimated salary for this role is ₹19,00,000 - ₹24,00,000 per annum, depending on location and experience.

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