Digital Marketing Lead
2 days ago
Location: Not Specified
We are seeking a highly skilled Digital Marketing Manager with good technical and social media backend understanding to join our team. If you possess a strong technical background in digital marketing from D2C brands and analytics, with a passion for optimizing online performance, we want to hear from you.
Key Responsibilities:- Social Media Analytics:
- Monitor, analyze, and report on social media performance across platforms using various analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)
- Track key metrics such as engagement, reach, impressions, and conversion rates to assess the effectiveness of social media campaigns
- Identify trends, insights, and opportunities for optimization based on data-driven analysis
- Website Management & SEO:
- Oversee the technical management and maintenance of company website, ensuring optimal performance, security, and user experience
- Implement and manage on-page and off-page SEO strategies to improve website visibility and search engine rankings
- Conduct regular website audits, keyword research, and competitor analysis to identify areas for improvement
- Programmatic Banners & Digital Advertising:
- Develop and manage programmatic banner ad campaigns, including setup, targeting, optimization, and reporting
- Collaborate with the creative team to design effective banner ads that align with marketing objectives and brand guidelines
- Monitor campaign performance and adjust strategies based on real-time data and trends
- Website Analytics & Performance Tracking:
- Set up and configure website analytics tools (e.g., Google Analytics, Facebook Analytics) to track user behaviour, traffic sources, and conversion events
- Create detailed reports and dashboards to present website performance metrics, providing actionable insights to stakeholders
- Identify user behaviour patterns and make recommendations to improve website conversion rates and overall performance
- Trend Analysis & Strategy Development:
- Stay up to date with the latest digital marketing trends, tools, and technologies
- Analyse market trends and consumer behaviour to inform marketing strategies and tactics
- Provide recommendations for new digital marketing initiatives based on trend analysis and emerging technologies
- Bachelor's degree in marketing Information Technology, Computer Science, or a related field
- 8+ years of experience in digital marketing analytics, SEO, website management, or a related technical role
- Proficiency in analytics tools such as Google Analytics, Facebook Analytics, and social media monitoring tools
- Strong understanding of SEO principles and best practices
- Experience with programmatic advertising platforms and campaign management
- Technical proficiency in website management, including CMS platforms (e.g., WordPress, Drupal)
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Knowledge of HTML, CSS, and basic web development is a plus
$120,000 - $150,000 per annum
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