
Digital Fundraising Specialist
1 day ago
We are seeking a skilled Digital Fundraising Specialist to lead our performance marketing and crowdfunding campaigns.
- Main Responsibilities:
- Plan, execute, and optimize Google Ads campaigns for maximum donations and achievement of fundraising targets.
- Conduct keyword research, audience targeting, and A/B testing for campaign improvement.
- Track, analyze, and report on campaign performance, providing actionable insights for growth.
- Collaborate with the creative and fundraising teams to align ads with campaign goals and donor psychology.
- Stay updated on Google Ads policies, digital marketing trends, and crowdfunding strategies.
- Essential Qualifications:
- Bachelor's degree in Marketing, Business, or related field (preferred).
- Minimum 3 years of experience in crowdfunding and performance marketing in the Indian market.
- Strong expertise in Google Ads (Search, Display, YouTube, Performance Max).
- Hands-on experience with conversion tracking, remarketing, and analytics tools.
- Ability to work independently in a remote setup and deliver results under strict timelines.
- Excellent analytical, communication, and problem-solving skills.
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