Digital Customer Experience Manager
1 week ago
Program Manager Job Description
Lovelyocal is seeking a skilled Program Manager to lead our Retention & CRM efforts. As a key member of our team, you will develop and execute campaigns with external and internal stakeholders to meet retention goals.
Key Responsibilities
- Develop and execute campaigns to retain customers
- Work with product, social, media, and performance marketing teams to build cohesive communication and achieve targets quarter on quarter
- Scale up user retention in a single quarter via performance marketing, CRM, and product marketing campaigns
- Improve digital CPO/CPU by enhancing AOF and Super user count
- Program manage campaign burns and discounting strategies for target cohorts
- Integrate event data with Appsflyer and Clevertap for attribute modeling
- Demand an increase in retention with a reduction in CRC via cohort modeling and personalization
- Drive habit formation amongst users through merchandising and CRM channels
- Marketing automation using our own digital tools and CleverTap for an increase in monthly order frequency
- Owning interventions during customer lifecycle such as installation, onboarding, activation, retention, and loyalty
- Conceptualize marketing campaigns propositions leading to growth in transactions and revenue
Requirements and Skills
- 7+ years of experience working on Retention marketing or CRM campaigns for consumer products
- Must have experience in Clevertap platform and understanding of Marketing Automation and Cohort analysis
- Data oriented, and believe that everything can be measured, since 'what gets measured gets improved'
- Comfortable with ambiguity, believe in first principles and have the skill to transform broad ideas into action plans
- Empathy towards users and colleagues, are creative and excited by ideating/building
Salary Information
The salary range for this position is ₹40-60 lakhs per annum, based on experience. This includes a base salary, performance bonuses, and stock options.
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