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Product Marketing Manager

1 month ago

Bengaluru, Karnataka, India Ninjacart Full time

Ninjacart - A Leader in Agri-Tech

Ninjacart is a pioneer in agritech, leveraging technology and data to organize the agri-commerce ecosystem. We empower farmers and other players in the ecosystem in ways never done before.

As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies for new and existing product launches. You will create marketing plans, including digital marketing, events, content strategy, and sales enablement to drive adoption and revenue growth.

You will work closely with Product Management, Engineering, Sales, and Executive teams to align on product roadmap priorities, market feedback, and business goals. You will champion the voice of the customer internally, ensuring decisions are driven by a deep understanding of customer needs and market dynamics.

Responsibilities:

  • Market Understanding and Strategy
  • Product Positioning and Messaging
  • Go-to-Market Planning and Execution
  • Sales Enablement and Support
  • Customer Insights and Advocacy
  • Collaboration and Cross-functional Leadership

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Supply Chain, or related field. MBA preferred.
  • 3+ years of experience in product marketing, preferably in Agri-Tech (Supply Chain), enterprise software marketing experience or industries such as B2B and B2B2C Products, with a strong focus on supply chain technology.
  • Proven track record of launching and marketing successful B2B and B2B2C Products, ideally within the supply chain.
  • Excellent writing skills- developing internal and external content, positioning the product/features as the solution for industry use cases is key.
  • Experience in creating sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
  • Excellent analytical, communication, and presentation skills.
  • Ability to thrive in a fast-paced, collaborative environment with a high degree of autonomy.