Digital Marketing Lead

2 days ago


Madurai, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 1,30,00,000 - ₹ 1,70,00,000
Digital Marketing Manager

We are seeking a seasoned digital marketing professional to lead our paid media efforts. As part of this role, you will be responsible for ideating, managing and optimizing e-commerce digital marketing campaigns across multiple platforms to drive traffic, engagement, sales, and return on ad spend.

  • Manage 5-7 paid media client accounts, communicating effectively with clients to ensure alignment and deliver results.
  • Develop effective audience targeting strategies within platform limitations, leveraging your expertise in major advertising platforms including Google Ads, Facebook Ads Manager, TikTok Ads, and Amazon Advertising.
  • Strategically manage client budgets and align marketing efforts with product launches, promotions, and seasonal campaigns to maximize ROI.
  • Demonstrate a deep understanding of clients' business positioning and provide creative recommendations aligned with industry best practices.
Skillset:
  • 4+ years experience managing monthly budgets of $50K+
  • Proficiency in major advertising platforms (Google Ads, Facebook Ads Manager, TikTok Ads, Amazon Advertising)
  • Understanding of feed management and e-commerce consumer behaviour
  • Experience with Google Analytics and Tag Manager, including troubleshooting


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