Digital Marketing Lead

2 days ago

Madurai, Tamil Nadu, India beBeePerformance Full time ₹ 30,00,000 - ₹ 48,00,000
Marketing Excellence Role

Job Description:

We seek a seasoned marketing professional to lead our digital advertising efforts. With expertise in data-driven decision-making and creative problem-solving, you will develop and execute comprehensive campaign strategies across multiple platforms.

This is a full-time role for someone who thrives in a collaborative environment, brings innovative ideas, and has a hands-on approach to performance marketing.

Key Responsibilities:
  • Plan, launch, and optimize paid campaigns across Meta Ads and Google Ads platforms.
  • Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
  • Use tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.
  • Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
  • Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
  • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.
  • Stay updated with ad platform changes, industry best practices, and emerging tools/technologies.
Required Skills & Experience:
  • 2–4 years of experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools (like ChatGPT, Jasper, AdCreative.ai, etc.) for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.

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