Unlock Mobile Growth Opportunities

1 week ago

Pune, Maharashtra, India beBeeUserAcquisition Full time ₹ 1,36,37,000 - ₹ 1,52,59,000
Job Description

As a User Acquisition Manager at our mobile game developer and publisher, you will be responsible for growing and sustaining live mobile games through data-driven user acquisition campaigns.

The ideal candidate will have 2–5 years' experience in UA marketing for mobile games with proven success in managing profitable campaigns.

Key Responsibilities:

  • Plan, launch, and manage performance-driven UA campaigns across multiple platforms.
  • Optimize campaigns daily and weekly to achieve return on ad spend (ROAS), return on investment (ROI), and lifetime value (LTV) targets.
  • Monitor and analyze campaign performance using various tools, providing actionable insights.
  • Collaborate with cross-functional teams to align UA spend with events, content updates, and monetization opportunities.
  • Partner with the creative team to test and iterate high-volume ad creatives, driving incremental growth through structured creative testing.
  • Conduct cohort analysis to evaluate performance across geos, channels, and audience segments.
  • Generate clear reporting for stakeholders, communicating UA performance and learnings effectively.

About You

To succeed in this role, you will need:

  • Strong analytical skills — able to interpret campaign data, player funnels, and revenue metrics to guide decisions.
  • Hands-on expertise with various analytics tools.
  • Experience in creative testing at scale (20–50+ variations/month) and translating results into performance improvements.
  • Proficiency in Excel/Google Sheets (pivot tables, formulas, data manipulation). SQL knowledge is a plus.
  • Strong communication skills, able to collaborate cross-functionally and present clear, data-backed insights.

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