Director of Growth Initiatives

7 days ago

Tiruchi, Tamil Nadu, India beBeeGrowth Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title:

Market Development Officer


About the Role:

The Market Development Officer will be responsible for driving business growth through strategic partnerships with contractors. This role requires strong relationship-building skills, excellent communication, and a deep understanding of market trends.


Main Responsibilities:
  • Develop and execute strategies to increase contractor engagement and drive demand generation activities.
  • Build capability development programs for Contractor Relationship Officers (CROs) to enhance their skills in handling contractors, demand generation, and sell-out activities.
  • Ensure regular engagement with contractors, enrolment of new contractors, and revival of inactive contractors.
  • Deliver value per contractor targets as per defined norms.
  • Communicate new product offerings and interventions to contractors in a timely manner.
  • Identify and inform Professional Sales Officers about qualified Professional sites.

Key Accountabilities:Capability Development
  • Develop and implement training programs for CROs on contractor management, demand generation, and sell-out activities.
  • Ensure adherence to fixed training calendars for all CROs.
  • Monitor and track contractor training delivered through CROs.
Administrative/Processes
  • Journey planning using online tools as per norms and adherence.
  • Ensure PJP compliance by CROs as per norms.
  • Administer gift redemption to contractors.
  • Provide relevant information to ASM as required.
  • Customer Complaint Management on sites handled by the CG team.

Market/Competitor Information:

Provide insights on competitors' activities, including promotions, price changes, new products, contractors, contractor meets, new initiatives, and market issues.

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