Enterprise Growth Director

2 days ago

Tiruchi, Tamil Nadu, India beBeeDemand Full time US$ 1,25,000 - US$ 1,75,000

Job Title: Demand Generation Director

About Us:

We are a global innovation-led engineering company delivering business outcomes for hundreds of enterprises. Our superpowers include Modernization & Migration, Data & AI/ML, Cybersecurity, and SDx & Digital Workspace.

  • Modernization & Migration
    • Application and Database Modernization
    • Platform Engineering (Infrastructure as Code, DevSecOps & Site Reliability Engineering)
    • Cloud Native Engineering, Migration to Cloud, VMware Exit
    • FinOps
  • Data & AI/ML
    • Data (Cloud Native / DataBricks / Snowflake)
    • Machine Learning, Artificial Intelligence/Generative AI
  • Cybersecurity
    • Infrastructure Security
    • Application Security
    • Data Security
    • Artificial Intelligence Model Security
  • SDx & Digital Workspace
    • Software-Defined Data Center, SD-WAN, SDN, Network Security, Wireless/Mobility
    • Email, Collaboration, Directory Services, Shared Files Services
    About The Job:

The Director of Demand Generation will design, implement, and measure full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

Key Responsibilities:
  • Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
  • Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.
Account-Based Marketing (ABM) Leadership:
  • Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Use ABM platforms to orchestrate and optimize campaigns.
  • Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.
Measurement, Analytics & Optimization:
  • Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, and campaign-level ROI and CAC.
  • Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.
Team Leadership & Cross-Functional Collaboration:
  • Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.
  • Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.
Qualifications:
  • 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
  • Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
  • Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
  • Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.

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