Chief Enterprise Growth Officer

10 hours ago

Kota, Rajasthan, India beBeeDemand Full time ₹ 1,00,00,000 - ₹ 1,20,00,000
Senior Growth Strategist

A seasoned Director of Demand Generation to lead our go-to-market efforts and drive enterprise growth.

  • Develop multi-channel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
  • Design and execute integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
Account-Based Marketing Leadership

As a leader in ABM, design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.

  • Design and launch personalized campaigns across digital, email, direct mail, and field channels.
  • Leverage firmographic, technographic, and intent data for targeting and messaging.
  • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
  • Use ABM platforms to orchestrate and optimize campaigns.
  • Integrate ABM with events, webinars, and executive programs to deepen engagement.
  • Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.
Measurement, Analytics & Optimization

Define KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC, and partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot and campaign analytics dashboards.

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