
Offsite Brand Manager
4 days ago
About our organization:
- We focus on building a trustworthy brand for intercity travel, emphasizing reliability and safety.
- Our platform connects 300+ cities through daily services and has served 2.5 million unique customers.
We're seeking a seasoned executive to drive offline marketing efforts and branding standardization.
Main Responsibilities:Brand Standardization & Implementation- Maintain brand consistency across buses, lounges, uniforms, and other offline assets.
- Develop guidelines for offline touchpoints and ensure compliance across all assets.
- Work with vendors to execute bus branding, uniforms, and physical branding assets.
- Collaborate with the Operations team to enforce branding and maintain consistency in execution.
- Implement tracking mechanisms to monitor branding effectiveness and maintain standardization.
- Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
- Work closely with the Operations team to ensure timely implementation of branding.
- Audit and assess branding quality and maintenance in buses and physical locations.
- Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
- Identify opportunities to enhance presence across cities through branding activations.
- Work on innovative branding activations at high-footfall locations such as terminals and bus lounges.
- Track the effectiveness of offline campaigns and optimize for better engagement and return on investment.
Requirements:
- At least 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
- Strong understanding of branding execution, vendor coordination, and operations alignment.
- Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
- Ability to manage multiple projects simultaneously and work with cross-functional teams.
- Strong negotiation and relationship management skills for vendor coordination.
- Detail-oriented with a passion for brand consistency and execution excellence.
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