Brand Ambassador

4 days ago


Varanasi, Uttar Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 15,00,000
Marketing Professional

About the Role:

The primary scope of this role would be to support brand building efforts on various solution areas under a portfolio of products. The role covers creative thinking, data analysis and executional support to help the brand achieve its business targets.

Key Responsibilities:

1. Project Management: Manage task items based on strategic objectives for solution areas

2. Market Understanding: Understand target groups, their triggers and barriers; competitive landscape, etc.

3. New Product Development (NPD): Assist in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.

4. Communication Development: Manage all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.

5. Data Analytics: Drive measurement and learnings for various marketing initiatives.

6. Stakeholder Management: Collaborate with relevant POCs across marketing teams, cross-functional teams and external partners/agencies/vendors.

7. Offline Understanding: Conduct market visits to track offline business health metrics like distribution across different store formats, ECO/Unique ECO, primary and secondary revenue, visibility and planogramming.

Other Activities:

Support portfolio management, sales support, customer service, etc. to drive product/therapy success.

Location: Bangalore

Requirements:

- Bachelor's degree in Communication, Business Administration or related field.

- Exposure to handling business in offline channels is mandatory.

- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing.

- Highly motivated & self-driven team player.

- Ability to manage multiple projects simultaneously.

- Passionate about building a consumer brand.


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