Brand Strategy Lead

2 weeks ago

Varanasi, Uttar Pradesh, India beBeeBrand Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
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We are seeking a Brand Strategy Lead who can leverage creativity and data-driven insights to craft compelling brand narratives that resonate with audiences.

Key Responsibilities
  • Conduct market research and competitor analysis to identify opportunities and gaps in the market.
  • Develop and execute a creative strategy that aligns with business objectives, ensuring seamless collaboration across teams.
  • Oversee content development, ideation, and implementation, ensuring alignment with key performance indicators.
  • Lead cross-functional teams in managing campaigns, ensuring timely delivery and high-quality output.
  • Utilize data analytics to measure campaign performance and optimize future initiatives.
  • Drive market analysis and competitor insights to inform strategic decisions.
  • Develop and maintain expertise in tools like Excel, Microsoft Office, and analytics platforms for reporting and presentations.
Requirements
  • 3–6 years of experience in brand strategy, marketing, or related fields.
  • Excellent communication and presentation skills, with ability to distill complex ideas into actionable insights.
  • A balance of strategic thinking, creative ideation, and analytical ability, with proven results in driving campaign success.
  • Experience in leading campaigns or brand initiatives, with demonstrated ability to manage timelines and deliver results.
What We Offer
  • Opportunity to work on high-profile campaigns and contribute to shaping the brand narrative.
  • Collaborative team environment with opportunities for growth and professional development.
  • Competitive compensation package and benefits.

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