Lead Digital Brand Strategist

1 day ago

Varanasi, Uttar Pradesh, India beBeeDigitalCommunications Full time ₹ 80,00,000 - ₹ 1,20,00,000

About This Role:

We are seeking a highly skilled Digital Communications Manager to lead our brand's digital presence.

Key Responsibilities:
  • Develop and execute cohesive campaigns across digital channels, ensuring consistent brand voice and storytelling.
  • Maintain communication guidelines for tone and style consistency across teams and platforms.
Campaign Strategy & Execution
  • Create engaging campaigns that reinforce our positioning as a destination for curated, modern fashion.
  • Align campaigns with product drops, festivals, collaborations, and brand initiatives.
  • Execute campaigns from concept to completion, overseeing end-to-end execution of visual content.
Content Creation & Design
  • Design and deliver digital communication assets, including static creatives, videos, and website banners.
  • Create engaging content and serve as the face of the brand for specific campaigns.
Digital Engagement & Community
  • Manage daily digital communication to ensure timely, engaging, and relevant messaging.
  • Support growth and engagement by producing creative content that drives conversations and shares.
Innovation & Trendspotting
  • Stay updated on digital communication trends and content formats.
  • Introduce new ideas for storytelling and brand expression that resonate with evolving audiences.

This is a full-time role requiring immediate on-site presence. Fashion or fashion e-commerce domain experience is preferred.

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