Chief Brand Builder

2 days ago

Varanasi, Uttar Pradesh, India beBeeBrand Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Summary

We are seeking an experienced Brand Manager to lead the development and implementation of our new brand strategy.

Key Responsibilities & Accountability
  • Brand Strategy & Positioning:
  • Develop and implement comprehensive brand strategies, positioning, and value propositions that drive consumer connection and business impact.
  • Integrated Marketing Execution:
  • Drive integrated marketing campaigns across ATL, BTL, digital, influencer, PR, and OOH channels to build strong brand presence.
  • Consumer Insights & Analytics:
  • Manage consumer and market research, track brand health, and generate actionable insights to inform decision-making.
  • E-commerce & Direct-to-Consumer Management:
  • Build and maintain brand presence on direct-to-consumer platforms and e-commerce/marketplaces to drive sales growth.
  • Budgeting & Planning:
  • Manage brand budgets, track ROI, and ensure measurable outcomes through effective planning and execution.
Functional Competencies
  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & Direct-to-Consumer Management
  • Budgeting & Planning
Requirements
  • Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Education: Graduate/MBA in Marketing, Brand Management, or related field.
  • Background: Hands-on experience in building brands on direct-to-consumer platforms and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.
What We Offer

A dynamic work environment, opportunities for growth and development, and a competitive compensation package make this an attractive opportunity for experienced professionals.

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