Chief Brand Strategist

13 hours ago


Varanasi, Uttar Pradesh, India beBeeBrand Full time ₹ 25,00,000 - ₹ 40,00,000
Senior Leadership Role

The Director of Brand Identity will spearhead the development and implementation of a distinctive brand strategy for university campuses in India.

This senior leadership position combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

  • Develop and own a comprehensive brand strategy that balances global equity of our partner universities with their unique positioning in the Indian market.
  • Establish a scalable brand architecture that supports multiple academic programs, partnerships, and audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.

The ideal candidate will have 10-12 years of experience in brand, marketing, or creative leadership roles, preferably in education or youth brands. They should have demonstrated success in building brands in the Indian market and driving large-scale impact through influencer campaigns.



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