Chief Marketing Officer – Brand Development

1 week ago

Varanasi, Uttar Pradesh, India beBeeBrand Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Brand Director

Description:

We are seeking a seasoned professional to lead our branding efforts. The successful candidate will be responsible for developing and executing a comprehensive brand strategy that enhances our reputation and visibility.

Key Responsibilities:

  1. Brand Strategy & Management
  • Develop and execute a brand strategy aligned with our institutional goals.
  • Ensure consistency of brand identity across all channels (digital, print, events).
  • Build brand recall and equity within the education ecosystem.
  1. Public Relations & Media Management
  • Establish strong relationships with media, influencers, and industry bodies.
  • Craft compelling press releases, articles, and speeches for leadership.
  • Manage media coverage, crisis communication, and institutional reputation.
  1. Digital & Social Media Presence
  • Drive brand presence on social media platforms.
  • Oversee content strategy, storytelling, and digital campaigns.
  • Leverage analytics for continuous improvement.
  1. Events & Outreach
  • Organize branding events, education fairs, conferences, and community outreach.
  • Ensure institutional visibility at national and international forums.
  1. Stakeholder Communication
  • Manage internal communications and alumni engagement.
  • Collaborate with academic, CRC, and admissions teams for brand alignment.

Requirements:

To succeed in this role, you should possess:

  • Proven experience in brand management and development.
  • Strong understanding of marketing principles and strategies.
  • Excellent communication and interpersonal skills.
  • Ability to work effectively in a fast-paced environment.

Benefits:

This role offers a competitive salary and benefits package, as well as opportunities for career growth and professional development.

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