Senior Brand Strategist

4 days ago

Meerut, Uttar Pradesh, India beBeeMarketingManager Full time ₹ 8,00,000 - ₹ 13,00,000
Job Title

We are seeking a dynamic detail-oriented and collaborative Marketing Manager to join our team. This role will play a crucial part in managing operational aspects of brand & marketing with a focus on exhibitions social media coordination vendor management and sales collaterals.

  • Key Responsibilities:
    • Exhibitions & Trade Shows
      • Manage administrative and logistical deadlines for exhibitions and marketing events.
      • Coordinate with cross-functional teams to gather product branding and technical information.
      • Ensure timely delivery of collaterals booth materials and samples to event locations.
      • Collate all leads and visitor data captured during events and ensure accurate and timely upload to CRM in coordination with the sales teams.
    • Social Media Coordination
      • Act as liaison between company and external social media agency.
      • Collaborate with internal teams R&D Packaging Sales HR to source content ideas and product information.
      • Oversee planning scheduling and execution of social media content to ensure brand consistency.
    • Marketing Budget & Finance
      • Track all marketing expenses and ensure adherence to allocated budgets.
      • Collaborate with finance team for processing invoices vendor payments and reconciliations.
      • Maintain updated records and reports on campaign spends and cost effectiveness.
    • Sales Collateral Management
      • Drive creation review and distribution of brochures presentations and product sheets.
      • Coordinate with design agencies internal teams and printers for timely execution.
      • Maintain repository of up-to-date marketing assets for the sales team.
    • Vendor Management
      • Identify and evaluate vendors in key markets for printing branding gifting and events.
      • Negotiate terms and ensure quality and timeliness of deliverables.
      • Maintain database of approved vendors with rate cards and service histories.
    • Brand Identity Implementation
      • Ensure consistent implementation of brand identity across all touchpoints and materials.
      • Review physical and digital branding at office premises packaging events and collaterals.
      • Work with marketing leadership to audit and improve brand consistency.
    • Merchandise & Gifting
      • Manage end-to-end execution of branded merchandise such as T-shirts diaries calendars gifting items labels and packaging materials.
      • Liaise with creative sourcing and procurement teams to ensure quality timeliness and budget compliance.
    • Lead Monitoring & Coordination
      • Monitor and track incoming enquiries generated through social media website and digital campaigns.
      • Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.

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