
Senior Brand Strategist
3 days ago
As a brand management professional, you will be responsible for developing and executing holistic brand strategies to drive growth, awareness, and engagement.
Key Responsibilities:
- Develop comprehensive brand plans that align with business objectives.
- Lead cross-functional teams to launch new products, campaigns, and customer initiatives.
- Utilize market research and customer insights to inform brand positioning and messaging.
- Collaborate with digital teams to optimize online presence and customer experience.
- Drive continuous innovation and experimentation to stay ahead of competitors.
- Monitor and evaluate brand performance using data-driven insights to refine strategies.
Requirements:
- Minimum 5 years of experience in the FMCG sector with leading brands.
- 1–2 years of experience in online brand management, preferably within a consumer-facing, high-growth environment.
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