Digital Content Manager
2 weeks ago
The Digital Business Unit at IndusInd Bank is focused on building customer-centric products with human-centered design principles for retail individual and micro, small, and medium enterprise (MSME) customer segments. One of the key objectives of the unit is to transform existing lines of businesses and build new digital-only or banking-as-a-service-led digital business models.
About the Role:
We are seeking a highly skilled Content Manager to join our marketing team. The ideal candidate should have a strong understanding of the digital space, brand building, and social media platforms, excellent copywriting skills, and the ability to develop and execute effective content strategies that drive business results.
Job Responsibilities:
Develop impactful content strategies that align with the brand's overall marketing objectives. Write meaningful copies as per business needs for growth teams and for the brand. Manage INDIE social media handles, increase follower base, and create content. Analyze and demonstrate the impact of campaigns in business growth. Ability to work with various stakeholders such as marketing, growth, performance, design, analytics teams to drive the content strategy. Manage multiple agencies. Manage brand operations for all the brand-related tasks. Collaborate with cross-functional teams, including creative, growth, and partnerships. Conduct market research, analyze data trends, and identify opportunities to maximize brand exposure and engagement. Write and edit content across various formats, including social media posts, blog articles, videos, infographics, website content, and email newsletters. Ensure all content is on-brand, consistent in style, quality, and tone. Monitor, report, and analyze the impact of content campaigns to optimize future performance.
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