Senior Liability Manager for CASA

2 weeks ago


Vijayawada, Andhra Pradesh, India Prov HR Solutions Private Limited Full time
Job Summary

We are seeking a highly experienced Regional Head - Liability Business to lead our team of CASA & CEP Personal Bankers in the region. As a key member of our team, you will be responsible for building and managing a strong team to achieve desired productivity levels, overachieving scorecard parameters, and driving revenue growth.

Key Responsibilities

  1. Team Management: Build and run a high-performing team of CASA & CEP Personal Bankers, focusing on per-person productivity, per-client activation, and cross-selling.
  2. Account Acquisition: Acquire new accounts (current and savings) from branch catchment areas and quality-source salary accounts from corporates.
  3. Account Activation: Activate accounts opened, UPI linkage, M0 balance, savings balance, and increase wallet share of banking products, including insurance, mortgages, unit-linked products, systematic investment plans, and mutual funds.
  4. Relationship Building: Build strong relationships with internal teams to leverage existing relationships from SMEs and conduct low-cost micro-marketing activities around catchment areas for lead generation.

Requirements: 10+ years of experience in the banking domain, with a strong background in CASA and CEP personal banking. Excellent leadership and communication skills, with the ability to drive results-oriented teams.



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