Ecommerce Marketing Automation Specialist
2 days ago
About TargetBay
TargetBay is a leading ecommerce marketing automation company based in Chennai and Atlanta. Our products help businesses increase online sales through personalized email marketing and reviews technologies.
We are seeking an experienced Social Media Specialist to join our marketing team. The ideal candidate will have a strong background in social media management, content creation, and graphic design with proficiency in Canva.
The role involves developing and managing social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), creating engaging content and graphics using Canva, monitoring performance metrics, and collaborating with the marketing team.
Key responsibilities include:
- Developing and implementing social media strategies aligned with broader marketing goals.
- Creating visually appealing graphics and content using Canva to support marketing campaigns and social media posts.
- Monitoring and analyzing social media performance metrics to optimize strategies and drive engagement.
- Collaborating with the marketing team to align social media initiatives with broader marketing goals.
- Responding to comments and messages in a timely manner, fostering a positive community, and addressing inquiries.
- Staying up-to-date with industry trends, tools, and best practices to continually improve social media efforts.
- Assisting in planning and executing social media campaigns, including contests, promotions, and collaborations.
- Conducting market research to identify new opportunities and audience preferences.
We offer a competitive salary of ₹20 lakhs per annum for this role, making it an attractive opportunity for professionals looking to grow their careers in ecommerce marketing automation.
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