Marketing Automation Strategist

1 day ago


Chennai, Tamil Nadu, India AssetPlus Full time
About AssetPlus

We're a forward-thinking company looking for a skilled Marketing Automation Specialist to drive growth and user engagement across various marketing funnel stages.

Compensation:

The salary for this role is expected to be around ₹25 lakhs - ₹30 lakhs per annum, based on the candidate's prior experience and current market standards.

Job Description:

This is a pivotal role in driving user engagement, retention, and growth across different stages of the marketing funnel. As a Marketing Automation Specialist at AssetPlus, you will be responsible for designing and executing lifecycle marketing strategies to nurture leads through the customer journey.

  • You will implement personalized email marketing campaigns to engage and convert prospects at different funnel stages.
  • You will utilize marketing automation tools to segment audiences and deliver targeted messaging.
  • You will develop and manage retention marketing initiatives to increase customer loyalty and lifetime value.
  • You will analyze user behavior and feedback to identify opportunities for improving customer satisfaction and reducing churn.
  • You will implement retention programs such as loyalty rewards, referral incentives, and re-engagement campaigns.
  • You will track, analyze, and report on key marketing metrics to measure campaign effectiveness and inform strategic decisions.
Required Skills and Qualifications:
  • At least 2 years of experience in growth marketing with hands-on execution experience.
  • Strong analytical skills and proficiency in using marketing analytics tools (e.g., Google Analytics, Looker Studio).
  • Excellent understanding of different stages of the marketing funnel and appropriate strategies for each stage.
  • Experience with marketing automation tools and CRM systems (e.g., FreshSales, HubSpot).
  • Go-getter with interest in driving business growth.
  • Strong communication and collaboration skills.
Benefits:
  • Exponential career growth
  • Lucrative role and immense exposure to the industry
  • High scope for learning and knowledge development
  • Team engagement and culture-building activities
  • Young and vibrant team
  • Complimentary lunch
  • Regular team outings


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