Marketing Automation Strategist
1 day ago
We're a forward-thinking company looking for a skilled Marketing Automation Specialist to drive growth and user engagement across various marketing funnel stages.
Compensation:The salary for this role is expected to be around ₹25 lakhs - ₹30 lakhs per annum, based on the candidate's prior experience and current market standards.
Job Description:This is a pivotal role in driving user engagement, retention, and growth across different stages of the marketing funnel. As a Marketing Automation Specialist at AssetPlus, you will be responsible for designing and executing lifecycle marketing strategies to nurture leads through the customer journey.
- You will implement personalized email marketing campaigns to engage and convert prospects at different funnel stages.
- You will utilize marketing automation tools to segment audiences and deliver targeted messaging.
- You will develop and manage retention marketing initiatives to increase customer loyalty and lifetime value.
- You will analyze user behavior and feedback to identify opportunities for improving customer satisfaction and reducing churn.
- You will implement retention programs such as loyalty rewards, referral incentives, and re-engagement campaigns.
- You will track, analyze, and report on key marketing metrics to measure campaign effectiveness and inform strategic decisions.
- At least 2 years of experience in growth marketing with hands-on execution experience.
- Strong analytical skills and proficiency in using marketing analytics tools (e.g., Google Analytics, Looker Studio).
- Excellent understanding of different stages of the marketing funnel and appropriate strategies for each stage.
- Experience with marketing automation tools and CRM systems (e.g., FreshSales, HubSpot).
- Go-getter with interest in driving business growth.
- Strong communication and collaboration skills.
- Exponential career growth
- Lucrative role and immense exposure to the industry
- High scope for learning and knowledge development
- Team engagement and culture-building activities
- Young and vibrant team
- Complimentary lunch
- Regular team outings
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