SaaS Content Marketing Specialist

4 weeks ago


Chennai, Tamil Nadu, India TargetBay Full time

About TargetBay:

We are an all-in-one Ecommerce Marketing Cloud that integrates core functionalities like customer profiling, review generation, segmentation, and automated email personalization to help Ecommerce entrepreneurs increase their sales.

Our main products include BayEngage, BayReviews, and BayAds.

We are looking for a talented SaaS Content Marketer to join our Marketing team to help build dynamic marketing collateral and create engaging content across our website and blogs.

Key Responsibilities:
  • Create strategic content including blog articles, third-party articles, eBooks, key messaging, case studies, sales collateral, whitepapers, and website copy.
  • Create messaging and content for lead/opportunity nurturing programs for both the marketing and sales funnels.
  • Conduct research on industries and topics within the business and tech categories.
  • Work closely with key stakeholders and convey excellent interpersonal communication skills.
  • Provide thoughtful analysis of digital economies, ecommerce technologies, cloud, B2B tech, and more.
  • Learn and understand Inbound Marketing methodology.
Ideal Candidate Background:
  • Exceptional writing skills.
  • Loves all aspects of content marketing including blogging in a SaaS environment.
  • 2-4 years of experience writing copies for a B2B tech company/product or service or social impact brand.
  • Understanding of digital marketing tactics, including SEO, email marketing, and web analytics.
  • Ability to communicate and collaborate effectively.
  • Ability to consistently meet tight deadlines.
  • Ability to work with web publishing tools, and learn new ones.

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