Chief Franchise Growth Officer

2 weeks ago

Erode, Tamil Nadu, India beBeeBusiness Full time ₹ 80,00,000 - ₹ 1,20,00,000
Business Development Manager

Job Overview:

This role plays a crucial part in driving franchise partner acquisition and onboarding across diverse categories, including kitchens, casanatro, furniture, and furnishing.

Key Responsibilities:

  • Market Analysis: Collaborate with the regional manager to identify high-potential cities for franchise expansion. Conduct thorough research to map demand clusters, competition, and real estate feasibility.
  • Lead Generation: Identify and qualify high-quality franchise prospects across categories. Build a robust funnel of partners aligned with Livspace's criteria, including financials, business background, and industry connections.
  • Partner Engagement: Drive end-to-end meetings and presentations with prospective partners. Pitch Livspace's franchise models with clear ROI and business potential, and negotiate agreements to close franchise conversions.
  • Onboarding Support: Guide partners through franchise agreement, financial formalities, and store setup requirements. Coordinate with central teams for design, branding, training, and installation readiness to ensure stores go live within defined timelines.
  • Performance Reporting: Achieve monthly/quarterly franchise acquisition targets. Maintain accurate reports on lead funnel, partner status, and conversion ratios. Work closely with the regional head to align area-level execution with regional expansion goals.

Required Skills & Qualifications:

  • Bachelor's degree in Business or Marketing (MBA preferred).
  • 6–8 years of experience in business development, franchise acquisition, or channel sales.
  • Proven track record of partner onboarding and achieving aggressive sales targets.
  • Exposure to building materials, interiors, furniture, laminates, tiles, or related industries is strongly preferred.
  • Strong communication, negotiation, and presentation skills.
  • High willingness to travel extensively across assigned markets.

Key Result Areas (KRAs):

  • Number of new franchise partners onboarded.
  • Timely conversion of prospects into signed franchisees.
  • Successful completion of partner onboarding and store launch process.
  • Quality and sustainability of partners onboarded (aligned with Livspace's standards).

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